# Platform-specific rules

## Instagram Reels
- Duration: 30-90 seconds (sweet spot: 45-60s)
- Hook must land in first 1.5 seconds
- Captions: use line breaks, no walls of text
- Hashtags: 3-5 relevant, avoid generic ones
- Cover image: use text overlay with part number and series name
- Post spacing: 24-48h between parts for algorithm favor
- Pin the first part of the series to the profile grid

## TikTok
- Duration: 30-60 seconds (can go longer if retention is high)
- Hook in first 1 second — TikTok swipe-away is faster than Instagram
- Use trending sounds when they fit (don't force it)
- Text on screen: large, readable, high contrast
- Post spacing: 12-24h between parts (TikTok rewards frequency)
- Use the "series" feature if available for your account
- Reply to comments on part 1 with a link/mention to part 2

## X / Twitter
- Thread format: each tweet is one "part" or break a series into separate threads
- First tweet must be self-contained and compelling (it's the hook)
- Thread length: 5-12 tweets per thread, 3-5 threads per series
- End each thread with a cliffhanger pointing to the next thread
- Quote-tweet the previous thread when posting the next one
- Use a consistent opening pattern: "Part X of the [topic] series:"
- Pin the thread index to the profile

## YouTube Shorts
- Duration: 30-58 seconds (under 60s to qualify as Short)
- Vertical format (9:16)
- Hook in first 2 seconds with text overlay + voice
- End screen: "Part 2 is on my channel — subscribe so you don't miss it"
- Upload all parts within a tight window (1-3 days) to ride the algorithm wave
- Use playlists to group the series

## LinkedIn
- Text posts: 1,200-1,500 characters for optimal engagement
- Document/carousel posts: 8-12 slides, text-heavy, one idea per slide
- First two lines are the hook (visible before "see more")
- Post spacing: 48-72h (LinkedIn penalizes high frequency)
- No hashtags or max 3
- End with a question to drive comments

## Carousel (Instagram/LinkedIn)
- 8-12 slides optimal
- Slide 1: bold hook, no logo, no "swipe right"
- Slides 2-N: one idea per slide, progressive build
- Second-to-last slide: cliffhanger for the next carousel
- Last slide: CTA (follow, save, share)
- Use consistent brand colors and fonts across all slides in the series
- Save the "best" insight for slide 5-7 (the ones who swipe that far are your core audience)