Initial commit: Ignition skill for viral X/Twitter content

references/formats.md

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+# Winning Formats for X/Twitter
+
+## The Pullaway Thread
+
+The core format. T1 creates tension by seeming like you're walking away from the insight. Reader stays because payoff feels imminent.
+
+```
+T1: [Hook — strong claim or situation]
+    [Pullaway — "E aí eu descobri..." / "Levei X meses pra entender..." / Setup incompleto]
+    🧵
+
+T2: [Context — what was happening before]
+    [First question planted implicitly]
+
+T3: [Answer to T2's question]
+    [New complication introduced]
+
+T4: [Resolution of complication]
+    [Deeper layer revealed — "mas o problema real era..."]
+
+T5: [Core insight delivered]
+    [Connects back to T1's hook]
+
+T6: [Practical takeaway + CTA]
+    [Cliffhanger for next thread if part of series]
+```
+
+### Rules
+- Each tweet must make sense alone (someone might land mid-thread)
+- No tweet should fully resolve the tension — always open the next loop
+- T1 must work as a standalone tweet (it's what gets retweeted)
+- Last tweet carries the CTA — save, follow, or link
+
+## Question-Answer Chain (Single Tweets)
+
+For standalone tweets, compress the pullaway into a single unit:
+
+```
+[Hook — question or claim]
+[2-3 lines of answer that opens a bigger question]
+[Punchline that reframes everything]
+```
+
+**Example:**
+"Quantos PRs você revisa por dia?
+
+Eu revisava 3-4. Levava 30 minutos cada. Agora o agente manda screenshot de cada tela, resumo do que mudou, e o que pode quebrar.
+
+Rejeito pelo print. Nem logo no sistema. Review caiu pra 8 minutos."
+
+## The Contrast Format
+
+Two states side by side. Before/after, wrong/right, expectation/reality.
+
+```
+[Estado 1 — como era / como a maioria faz]
+
+[Estado 2 — como ficou / como funciona]
+
+[Uma frase conectando os dois]
+```
+
+Works well for strong claims. The contrast does the persuading.
+
+## Matrix Check Template
+
+Before publishing, verify:
+
+| Gate | ✅ / ❌ | Notes |
+|------|--------|-------|
+| Easy to make (<30 min) | | |
+| Replicable (same structure, different topic) | | |
+| Engageable (reply/quote/save trigger) | | |
+
+All three must pass. Two out of three = rework.