Clawdbot
54 lines
2.3 KiB
Markdown
54 lines
2.3 KiB
Markdown
# Platform-specific rules
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## Instagram Reels
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- Duration: 30-90 seconds (sweet spot: 45-60s)
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- Hook must land in first 1.5 seconds
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- Captions: use line breaks, no walls of text
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- Hashtags: 3-5 relevant, avoid generic ones
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- Cover image: use text overlay with part number and series name
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- Post spacing: 24-48h between parts for algorithm favor
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- Pin the first part of the series to the profile grid
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## TikTok
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- Duration: 30-60 seconds (can go longer if retention is high)
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- Hook in first 1 second — TikTok swipe-away is faster than Instagram
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- Use trending sounds when they fit (don't force it)
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- Text on screen: large, readable, high contrast
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- Post spacing: 12-24h between parts (TikTok rewards frequency)
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- Use the "series" feature if available for your account
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- Reply to comments on part 1 with a link/mention to part 2
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## X / Twitter
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- Thread format: each tweet is one "part" or break a series into separate threads
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- First tweet must be self-contained and compelling (it's the hook)
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- Thread length: 5-12 tweets per thread, 3-5 threads per series
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- End each thread with a cliffhanger pointing to the next thread
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- Quote-tweet the previous thread when posting the next one
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- Use a consistent opening pattern: "Part X of the [topic] series:"
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- Pin the thread index to the profile
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## YouTube Shorts
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- Duration: 30-58 seconds (under 60s to qualify as Short)
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- Vertical format (9:16)
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- Hook in first 2 seconds with text overlay + voice
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- End screen: "Part 2 is on my channel — subscribe so you don't miss it"
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- Upload all parts within a tight window (1-3 days) to ride the algorithm wave
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- Use playlists to group the series
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## LinkedIn
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- Text posts: 1,200-1,500 characters for optimal engagement
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- Document/carousel posts: 8-12 slides, text-heavy, one idea per slide
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- First two lines are the hook (visible before "see more")
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- Post spacing: 48-72h (LinkedIn penalizes high frequency)
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- No hashtags or max 3
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- End with a question to drive comments
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## Carousel (Instagram/LinkedIn)
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- 8-12 slides optimal
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- Slide 1: bold hook, no logo, no "swipe right"
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- Slides 2-N: one idea per slide, progressive build
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- Second-to-last slide: cliffhanger for the next carousel
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- Last slide: CTA (follow, save, share)
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- Use consistent brand colors and fonts across all slides in the series
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- Save the "best" insight for slide 5-7 (the ones who swipe that far are your core audience)
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