Clawdbot
107 lines
5.2 KiB
Markdown
107 lines
5.2 KiB
Markdown
---
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name: ignition
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description: |
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Viral content creation for X/Twitter using the Ignition method (Catalyst + Winning Format + Content Matrix).
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Adapted from The School of Hard Knocks' 140M views/month framework for text-based platforms.
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Use when: creating viral tweets, threads, or content series for X/Twitter.
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Transforms a topic into high-retention content by finding the right hook type, locking a winning format, and ensuring replicability at scale.
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NOT for: long-form articles, YouTube videos, or platforms where visual format dominates over text.
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---
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# Ignition 🔥
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140 million views in one month. 1 million followers in 30 days. The method behind it is stupidly simple — and that's why it works.
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Adapted from The School of Hard Knocks framework for X/Twitter text content.
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## The Three Pillars
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### 1. The Catalyst
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Two components: **Constants** and **Hooks**.
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**Constant** = your fixed audience. Pick one and never waver. Every piece of content speaks to that person.
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On X/Twitter, the Constant is baked into your bio and reinforced by every tweet. If your audience is founders, every tweet assumes the reader is a founder. No explaining, no broadening. Narrowing is what makes hooks land.
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**Hooks** = the first line of the tweet. Three types that work:
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| Type | What it does | X/Twitter example |
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|------|-------------|-------------------|
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| **Strong claim** | Says something most people disagree with or find surprising | "Kubernetes é overkill pra 99% das startups. Eu uso pra 100% das minhas." |
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| **Direct approach** | Addresses the reader's situation head-on | "Você tá rodando 3 agentes de IA em paralelo e o throughput caiu. Eu sei por quê." |
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| **Simple question** | Triggers curiosity with a question they can't ignore | "Quantas horas por semana você gasta revisando código que um agente escreveu?" |
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**The Catalyst rule:** Test all three. When one type consistently outperforms, repeat it relentlessly. Don't rotate for variety — rotate for data, then lock in the winner.
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See [references/hooks.md](references/hooks.md) for hook formulas and examples.
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### 2. Winning Format
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The format that retains attention on X/Twitter threads:
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**The Pullaway** — Start with something that feels like you're about to walk away from the topic. The reader stays because it seems like something important is about to drop.
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On X/Twitter this translates to:
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- T1: Hook + setup that creates tension (the pullaway)
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- T2-Tn: Question → Answer → Question → Answer chain
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- Each tweet answers the previous tension and opens a new one
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**Question stacking** is the engine. Every answer births the next question. The reader never reaches a resting point.
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Applied to threads:
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```
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T1: [Hook + pullaway — tension created]
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T2: [Answers T1's tension, raises new question]
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T3: [Answers T2, introduces complication]
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T4: [Resolves complication, opens deeper layer]
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...
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Tn: [Payoff + CTA]
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```
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See [references/formats.md](references/formats.md) for format templates.
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### 3. Content Matrix
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Every piece of content must pass three gates simultaneously:
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| Gate | Question | Fail = don't publish |
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|------|----------|---------------------|
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| **Easy to make** | Can I produce this in under 30 minutes? | If it takes 2 hours, it won't scale |
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| **Replicable** | Can I make 10 more with the same structure? | If it's a one-off insight, it's not a format |
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| **Engageable** | Will someone reply, quote, or save this? | If it only gets likes, it won't spread |
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The matrix is a filter, not a goal. Content that passes all three gates gets published. Content that fails any gate gets reworked or killed.
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**Replicability is the multiplier.** A format you can reuse 50 times with different topics beats a brilliant one-off every time.
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## Process
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### Input required
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1. **Topic/niche** — What to create content about
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2. **Constant** — Who is the fixed audience (default: from profile/bio)
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3. **Hook type to test** — Strong claim, direct approach, or simple question (or test all three)
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4. **Format** — Single tweet, thread, or series (default: thread)
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5. **Language** — PT-BR or EN (default: PT-BR)
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### Output
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For each piece:
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1. **Hook** (first tweet) — Must pass the 1-second test: would you stop scrolling?
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2. **Body** — Question-answer chain with pullaway tension
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3. **CTA** — Clear, specific, single action
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4. **Matrix check** — Confirm all three gates pass
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5. **Replication template** — The structure with blanks, ready for next topic
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### Combining with other skills
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- **Sherazade**: Use Ignition for individual thread optimization, Sherazade for multi-day series sequencing. Ignition handles the micro (each tweet retains), Sherazade handles the macro (each thread pulls to the next).
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- **Humanizer**: Always run Humanizer as final pass. Ignition formats can drift toward formulaic if not humanized.
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## Anti-patterns
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- **Rotating hooks for variety** — Find what works, then repeat. Variety is the enemy of data.
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- **Complex formats** — If you can't explain the format in one sentence, it's too complex to replicate.
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- **Content that only you can make** — If it requires unique insider knowledge every time, it fails the replicability gate.
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- **Optimizing before testing** — Publish 10 variations before optimizing 1.
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